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How to make money as an artist in 2021? - A step by step guide

16 March 2021

How to make money as an artist in 2021? - A step by step guide

A common misconception is that making money as an artist is virtually impossible. At the very least, not when you’re still alive. This may have been true in the time of Vincent Van Gogh and Johannes Vermeer. However, this is not the case in today’s vibrant digital age when ART is reshaped by technology, where creating a solid follower (and customer!) base is more than possible. So, if you’re a creative individual, we congratulate you! You can turn your skill into a successful position that will bring you success and fortune.

The art of making money from your art

We all have faced the question of how to make money selling art? Monetizing art is an art form in and of itself, one that can be studied and perfected like everything else. There are many examples of highly talented artists who are masters of their trade but find it challenging to live from it.

Making money with artwork requires you to develop a specific, personalized art style that makes you unique. However, creating an art style of your own might sound time and

concentration consuming, which it is. However, many young artists are still trying to find their style but are making lots of money in the process.

Making money from your art may seem to some artists to be incredibly difficult because thousands of artists appear to be more talented than you. Alternatively, there might be people who had attempted to sell their art before but were unsuccessful in doing so—the distinction between the artist who makes money and the artist who does not can be found here.

How to make money as an independent artist?

Now nobody knows about you and your art. They’re not going to hire you or buy your artwork (yet). So how to sell digital art? or any form of art? To get started, you need to have a strategy on how to make money selling art. But before your get started, you need to be patient and consistent. Without these two keywords, you will not succeed,

Prepare for success by having a Plan in Hand.

Now your skill isn’t enough in this highly competitive world. In order to make money with your artwork, you need to have a solid strategy. Now there’s no cookie-cutter formula on how to make money fast. So the strategy we’re going to talk about will paint a step-by-step guide to sell and make money from your art. So we can start by sharpening your skills.

Supplement Your Artistic Talent with Education

To diversify your portfolio and prospects, it’s essential to keep adding to your concrete collection of marketing skills. If you could think of taking a graphic design program, a Photoshop editing class, or even a content writing seminar as a side project, it might be just what you need to get the job. The more tasks you can complete competently and comfortably on your own, the more attractive you would be to a potential client. Perhaps better, instead of making the customer pay someone else to complete the job, you get all the payments.

Don’t Rule Out Working for a Company

For some people, diving headfirst into freelancing isn’t the right approach but this is one of the valid ways to earn money. As a budding freelancer, peeking into the office’s inner workings will provide a wealth of knowledge. However, You can learn about the working atmosphere in an artist’s studio, an advertising agency, a marketing firm, a department within a larger organization, or anywhere else you land a job. With these details, you can

better estimate the time it takes you to finish a task and a company’s deadlines and style requirements. To make money as an artist, this is really crucial to have job experience, for your own betterment.

Build Your Brand: Start making money from today.

This is important as a freelance artist. Self-branding can never go wrong. Specially if you’re an artist looking for making money online,

Once you have your business plan and continually develop your skills, you can start building your brand. You can create a brand with immediate awareness of your work and what you can do with your clients by combining different direct marketing methods and simply putting your work out there.

Determine What Your Brand Is: A variety of factors can determine your brand. Draw tangible aspects of your work—consider your preferred medium, such as oils or watercolor—that can become engraved in memory while developing your brand. In order to better communicate your brand and what your work can do for your clients, build a tagline all along the lines of “Let my work lend support to your creativity.”

Step Out of Your Comfort Zone to Market Your Work: No wonder how shy or socially awkward you are, you must—and, more importantly, can—leave your comfort zone to hit your target audience or Market. But you can’t make money as an artist if you don’t step out of your comfort zone. Believe in yourself and your job, and battle commitment inertia by reminding yourself of your objectives. Concentrate on positive self-talk about how much you enjoy making art and how much you trust in each piece. At the very same time, it’s essential to keep yourself apart from the art, which means you can’t let any rejection affect your core identity. Although you can adore your job, it isn’t always what potential clients want at the moment.

Show Your Work Anywhere You Can: Ask anyone from your local cafe owner to the high-end exhibition district if you can put your art on show. And if it happens right away, they will need to fill an artist’s spot in the future and will keep you in mind. You can’t go wrong if you ask respectfully and professionally.

Take Your Business Cars Everywhere You Go: Always have business cards on hand—handmade or graphically crafted by you for optimum impact—that include your contact details, including your artist’s website, and be ready to hand them out when the opportunity arises.

Create and Foster a Strong Social Media Presence

Establish and maintain a social media presence, whether on Instagram, Pinterest, Twitter, LinkedIn, Facebook, Tumblr, YouTube, or all of the above. Even if you’ve never used social

media much before, it’s a robust platform for aspiring freelance artists. Self-promotion is the key to make money as an artist.


Pinterest is an intensely visual social media website perfect for gaining visibility for freelance artists. Develop a profile for yourself that includes information about yourself and your artwork, as well as a link to your website. You will create a unique community willing to share your work within their committees by posting a mixture of your work and photos that inspire you. As well following other artists and art fans’ bulletin boards and simply loving pins.


Instagram, like Pinterest, relies on photos to create and maintain user connections. Instagram helps create an atmosphere that bridges the difference between Pinterest’s relatively quiet yet visually rich environment and more verbal networks like Facebook and Twitter. Create frequent posts with daily sketches to keep followers up to date on your hard work ethic and serve as a visual work journal to demonstrate progress and motivation.

Facebook and Twitter:

While all of these social media behemoths has its website, you can use them to reach a large audience. Although they are not as visually-oriented as Instagram and Pinterest, they have a large potential audience.


Since LinkedIn has a more corporate business feel to it, don’t be afraid to use it. The Market for artists’ work knows no limits.

Networking: a crucial step to make money as an artist.

Build a Mailing List for Email and Snail Mail:

Email lists are a perfect way to communicate with people who come to your in-person or online shows or exhibits. You’ve probably attended an art show or concert where the artist requested your name, email address, and physical address. However, to exchange email and conventional mailing announcements, do the same.

Offer Tutorials:

Ask your local Sports and Recreation Organization to provide tutorials to local artists, or start your own Youtube account to offer weekly lessons on different methods.

Start a Blog and Maintain it:

Blogging is a crucial way to reach out to your followers using a mix of relevant content and a well-thought-out SEO strategy. Technique tips, new art supply reviews, articles about recent gallery openings, interviews with local artists, or musings on working as a freelance artist

are all welcome. This can also generate some extra income that you can also count under the make money as an artist stigma.

Design a Newsletter:

A newsletter allows you to send out information on your artwork or the local art scene daily. Build a simple layout in Microsoft Publisher or another desktop publisher and add your artwork photos. If you’re not familiar with desktop publishing, this is a great place to look for more training to round out your skillset.

Participate in Art Forums and Discussion Groups:

Participate in the conversations that interest you if your favorite website has a community discussion group or forum. Most forum environments allow you to create a profile that includes a connection to your artist’s website and social media accounts, allowing others to view your online portfolio and website.

Join Job Boards:

Although it might seem unlikely, you never know when anyone would need a freelance art director for a big art project and would believe that Indeed.com or CareerBuilder.com are the best places to look for candidates. To keep your name out there, create a profile, apply your resume, and request work posting updates for specific positions on some of the top job boards. It’s impossible to predict when a hot idea will appear in your regular email checklist.


Allow the time to give back to your society. Don’t limit yourself to volunteering as a tour guide at your local museum or assisting with a new museum show setup.

Build a Strong Community with Fellow Artists:

Building an active group of fellow artists, similar to networking, will help you find new creative project opportunities. But, even more importantly, freelancing can make you lonely and alienated. Speaking with other creatives who have been through (or are going through) similar experiences will make you feel better about your efforts.

Pitching Your Idea: Key to make money as an artist

Now pitching your idea or offer in an attractive manner doesn’t have any substitute. Because this is the first thing your client or potential client will see. To make money online by selling art, your selling pitch has to be the main focal point. Your digital art portfolio is also really important to showcase your artwork.

Be sensitive while pricing

This way of pricing method is also known as the “Do as the other guy does”. You will build an informed guess about how you can price your work by gazing at yourself and others in similar circumstances and seeing how they value their goods. In the make money as an artist

community, this is a great misconception. BUT it’s not just about the talent level. You must understand the other person’s perspective and the amount of publicity they have gained in terms of patronage and shows.

9 ways you can make money as an artist