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How to photograph artworks excellently for online presentation

29 March 2023

How to photograph artworks excellently for online presentation

Image by rawpixel.com

At Artfundi we are often asked for advise on how best to photograph artworks for showing online. We know that showing your artwork on your website and social media is a great way to reach a wider audience and grow your business. However, the quality of the images used can make a significant impact on the viewer's perception of the artworks. In this blog post, we will discuss how to photograph artworks for showing online, so that you can present them in the best possible way.


1.  Use a good camera

The first step to capturing high-quality images of your artwork is to use a good camera. While most modern smartphones have impressive camera capabilities, it is best to use a dedicated camera for the task. A camera with a high resolution and good lens will capture more detail and provide better color accuracy than a smartphone camera.


2.  Lighting

Lighting is crucial when photographing artwork. The best way to light artwork is with diffused natural light or soft artificial light. Direct light can create reflections and shadows that can obscure or distort the artwork. You can use a lightbox or a diffuser to soften the light and eliminate harsh shadows.


3.  Positioning

When photographing artwork, ensure that the artwork is positioned in a way that highlights its unique features. Take the time to experiment with different angles and compositions until you find the best one. You can also consider capturing close-up shots to showcase details and textures. On Artfundi websitesusers can upload 5 images per artwork. This provides a great viewer experience, and encourages higher engagement time. We recommend the first image to be the front of the full artwork edge to edge, without frame, second including frame, third close up on the signature area, fourth close up on another interesting area of the artwork, such as showing texture or detail, and fifth the back of the work.


4.  Cleanliness

Before photographing your artwork, make sure it is clean and free of any dust or smudges. This will ensure that the final image is clear and crisp. You can use a soft brush or cloth to gently remove any dust or dirt.


5.  Editing

After capturing the images, editing is an essential step to ensure that the final image accurately represents the artwork. You can adjust the brightness, contrast, and color to ensure that the image is true to the artwork. However, avoid over-editing, as this can distort the artwork and make it appear unnatural.


6.  File Format and Size

Finally, when saving the image, ensure that you save it in a high-quality format such as JPEG or PNG. These formats are widely supported and provide a high level of detail. It is advisable to size your files to between 1 - 3Meg, maximum of 5Meg. Larger files will slow your site down and affect SEO score.


 


7.  Photographing works framed behind glass

Photographing an artwork that is framed behind glass can present a few additional challenges, as the glass can create reflections and distort the image. To read a blog specifically dealing with tips for photographing artwork framed behind glass, click here.

By following the tips above, you can ensure that your artwork is optimally presented online. Remember to use a good camera, consider lighting, experiment with positioning, ensure cleanliness, edit the image, and save it in a high-quality format. 





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